I used to be utterly amazed at a statistic I learn at the moment and that’s 50% of all companies in america do not need an internet presence not to mention a web site! Let me repeat that; 50% of all companies in america DO NOT have a web site! Are you able to imagine that? What coloration is the sky on the planet they dwell in as a result of it’s positively not blue! How can a nacionalidades europa be so naive to only dismiss the significance of the Web? Have they been sleeping with their head underneath a pillow for the final 5 years? Contemplating there are greater than 200 million searches performed on the Web every and on a regular basis and 55 billion searches per yr by individuals on the lookout for merchandise, providers, and/or info, I might say sure, they’ve been sleeping. Somebody please clarify to me why a enterprise wouldn’t wish to try to capitalize on that? Is it as a result of they don’t wish to earn a living?

Let’s be sincere right here, having a Website is a necessity in at the moment’s enterprise surroundings particularly if you wish to sustain with the competitors. Equally as essential and price mentioning is driving focused site visitors to your web site when you do get one with an internet search promoting marketing campaign (aka “pay-per-click promoting) resembling Google AdWords. The 2 (a web site and a PPC marketing campaign) go collectively like a wink and a smile.

Think about these statistics; by way of {dollars} spent, it’s anticipated by the top of 2007 that internet advertising will surpass conventional journal promoting. In line with Jupiter Analysis’s report entitled “On-line Promoting By 2009” they estimate that by 2009 internet advertising is projected to succeed in 16.1 billion {dollars}. Largely due to Google efforts, search engine promoting has turn into the main engine of progress in internet advertising and it isn’t going to fade from our eyes anytime quickly. Google, little doubt, has turn into the “little darling” of the Web. Every day roughly 80% of Web customers in america select Google as their search engine of alternative. With that being the case, in case you are an internet advertiser and aren’t using Google AdWords, then it’s worthwhile to severely contemplate including a Google AdWords marketing campaign to your advertising arsenal.

In at the moment’s technology-driven world, if you happen to do not need a Website and/or aren’t doing enterprise on the net, quickly you can find your self out of enterprise.